Move Type

Move.type

Overview

The typographic design of "MOVE" ingeniously employs ovals as the foundational shape for each letter, purposefully hollowed out to symbolize humanity's relentless extraction of Earth's resources. This design principle transforms each letter into a visual metaphor, where the emptiness within the oval represents the depletion of our planet's precious resources.

This unique typographic approach powerfully comments on the unsustainable trajectory of human consumption. The hollowed ovals depict the extraction of resources and evoke a sense of emptiness, metaphorically reflecting the toll on the Earth as it provides beyond its capacity.

Move.type on Earth overshoot day poster